[mikever]

You only run bad consistently when you aren't thinking correctly about the game. Some people form bad poker habbits that keep them from winning, and they are never able to identify them and/or correct them.

I would suggest keeping a notepad next to your computer (if you play online) and write down every bad poker habbit you might have: i.e., I play too many hands; I get too excited about high pocket pairs and can't lay them down on flop; I know that I'm beat, but can't seem to fold; I have a hard time reading the texture of the board; i play above my BR and put unhealthy pressure on my game, etc.

When you've written down some bad habbits, take some time away from the table to think and reflect on them. When all is said and done, you will either improve, or you may want to decide that you are just not going to be a winning player and you should either quit, or play purely recreationally with the knowledge that you will only be break-even or losing.