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I can not make the claim that I would ever know how to efficiently run a company. But I think it's safe to assume that if a car has a rabid cult following(these people were absolutely insane about this car) like this one then it is worthy of some further investment.
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GM has limited resources. Sinking a lot of money into a car with only a tiny market (regardless of how fanatic that market is) is probably a losing investment.
Check out
this site for some more info on why GM probably ditched this car.
And fwiw,
Chevy has a new electric-hybrid concept car in the works.