Re: Best advertising campaign of the last 15 years?
Don't think it's "best" but I want to give credit to that deodarant/soap/cologne/etc. company Axe. Mainly because I think their marketing campaign was executed extremely well. A lot of people sell their product with sex, but I thought they did a particularly good job. I swear almost all of my friends have some sort of Axe product in their bathroom these days. They've managed to convince millions in the 16-28 age bracket across the nation that using Axe will get you more chicks. Period. Personally, I find their products pretty over-priced so I've never tried them.
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