[betgo]

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Our books, like Theory of Poker, Hold 'em Poker for Advanced Players, and Seven-Card Stud for Advanced Players, as far as I could tell, far outsold it, and no serious player took the advice it contains seriously since there were better sources for all the games it discussed except for no-limit hold 'em which virtually no one played as a cash game for close to twenty years. Then when the boom started, the publicity machine began and you would hear over and over how it was the "bible of poker." If that would have been the case, there would have been no Super/System II.

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OK, so the poker boom came and NLHE started to boom with the televising of NLHE tournaments. Now if you wanted to learn to play NLHE, would you read a 2+2 book? No, because 2+2 didn't publish NLHE books, since the game was dead. Therefore, you would read Brunson's chapter in SS, which was by far the best material on NLHE available. Therefore, on TV they referred to it as the "Bible", and made drama by pointing out how the young players at the table with Brunson had learned from his book.