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5) Add some kind of "player of the year" competition where the winner is whoever gets the most TLB points in the WCOOP events. Give the winner a special bracelet.
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Yeah, they really need to do this, except make the prize more meaningful than a "special bracelet." Aston Martin maybe?
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They actually did this in 2002:
http://www.pokerstars.com/wcoop/2002/best-player/
but for 10k, not a car