Re: Authors and Self-Publishing
Hi Mike:
Non-self weighting strateigies certainly had something to do with it. We were willing to take risks, and we also went after those things that we thought were really worth while and downplayed much other stuff which conventional publishers other participate in. Simply put, we did do things that would increse our expectation at the cost of increased risk. But we also thought we hit the proper balance.
By the way, I have been told over the years on more occasions than I can remember that we didn't have a clue on how to run this company. In reality, it was someone who didn't understand non-self weighting strategies.
Best wishes,
Mason
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