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If I am not mistaken there is this old-timed pokerplayer who self-published his first book. Think it was a geat success and sold a lot of copies - so its doable. The number of poker books sold at that time was small compared to the number of poker books sold today so its a lot easier to find a publisher today.

He called it Supersystem, but then Doyle Brunson is a 2 time WSOP main event winner.

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You are mistaken, its commonly known that it was unprofitable to publish SS until recently, it took him years to turn a profit.