[JackCase]

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I went to cafepress and did some math. A 300 page book would cost 16 bucks if sold as a print on demand book. This means that the authors of a close to 300 page book like Professional Nolimit Holdem could make 14 bucks per 30 dollar copy.



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They could make $14 gross profit if they sold them on a street corner in LV. If they sold them from their own web site, they would have expenses such as overhead, mailing, etc. Sales either way would not be fantastic. None of the above factor in their time.

If they wanted to sell in book stores, they would have to sell to a wholesaler who would then sell to retailers. No major retailer would buy directly from a self-publisher. A wholesaler would not buy without a wholesale discount, normally around 40-50% off of the cover price. But a wholesaler would not likely buy from an unknown self-publisher either, so the authors would have to use a distributor specializing in self-publishers, who would sell to a wholesaler, who would sell to retailers. The distributor would normally want a 55-60% discount off of the cover price.