[bbartlog]

Betting less than pot on the flop and then pot on the turn seems backward to me. I would pot the flop and then check/call the turn (against most opponents) or possibly bet 1/2 pot as a blocker if I thought opponent would always pot-bet if checked to.
River should be folded unless you have some crazy read. I realize it's not much more to call but I think this is a bluff like 1% of the time.