[Kaj]

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I find it hard to believe that the only way to increase awareness about animal cruelty is to shove footage of cattle being slaughtered in our faces. Instead of ruining their own credibility like that, ...

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If they are against the unnecessary suffering involved with cattle butchering, then showing the practice is a perfectly valid tactic of exposing its brutality. To say this "ruins their credibility" merely demonstrates your own personal bias to what you want to see and what you don't want to see. And of course, showing slaughter footage is not "the only way" PETA advocates its goals, just one of many many efforts it undertakes. So again your point is moot from the start. You should attempt a logical argument next time, this is after all a science, math, philo forum where arguments should have more backing than just personal preferences.