Re: Commercials that make you NOT buy the product
[ QUOTE ]
[ QUOTE ]
I have no idea what Aflac sells, but after hearing that retarding [censored] duck 100 times during baseball games I'm sure as [censored] never giving them a penny.
[/ QUOTE ]
That AFLAC campaign has gotta be a textbook example of hugely successful advertising. They've gotten themselves substantial brand recognition for a product that people seem to know little about, which I imagine is a pretty big edge.
[/ QUOTE ]
Read an article about this and it's in the running for the most successful campaign in TV ad history. Aflac had a name recognition of less than 5% when they started and now it's close to 95%, and their profits have gone up tremendously, though I can't remember the exact numbers.
Also, I really like some of them, especially the Yogi Berra/barbershop one.
|