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teddy,

I was also thinking about the commitments PS has gotten from WSOP winners they've sponsored in the past, since it was my understanding they got not only cash and travel but also free buy-ins for a year, etc. But in any case, thanks for throwing some transparency on final table sponsorships and agent dealings. If you've got any other details or insights I'd love to read them.

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That may have been true for the WSOP Main Event, but certainly wasn't true for ESPN-televised preliminary events.

Single-event logo deals peaked in value at the 2006 WSOP. The numbers came down quite a bit for 2007 compared to 2006 because fewer sites competed for players.

(Particularly, UltimateBet.net/AbsolutePoker.net were NOT doing single-event logo deals with random players in 2007.)