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There were the Poker Royalty guys who are a little smarmy (they're agents, so kind of expected), but the night before my final table, i went crazy calling every contact at every site that I'm an affiliate for, and managed to get ahold of someone nearly everywhere, and 10K was the going rate. Bodog had a floating sponsorship schedule, which was really convoluted, and some sites just said "we don't do sponsorships", but the reps at the other sites basically said they have arrangemnets with their peer sites (wage-fixing FTW!) to offer roughly the same: 10K. Poker Royalty offered me something a little better: 10K guaranteed, + more if i made the top 2, but they take a 20% cut, and since i was the shortstack, i figured more $ in my pocket up front was best, so i just took 10K from a site.

The 'agents' basically came right up to u after the final table was set and offered u their "services". If u had contacts at the various sites (like me), u could just do it yourself and not have them take a 20% cut, but i suppose if ur a complete n00b, and someone offers u 10K just to wear a shirt and hat, you'd jump at it. ONe guy at my table got 15K up front from a small, lesser-known site, but that was the highest.
Hellmuth (at my FT), was telling us that we should hold out for 50K, but pretty sure he didn't know what the marketplace was for non-name players. 10K was standard everywhere i talked to.

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I always take a 10% commission from players on single-event logo deals with the online poker "schools" (i.e. dot-nets) I do business with. (10% commission is the standard for single-event logo deals in other sports such as Golf and Tennis. I am aware that my biggest competitor charges 20%.)

Obviously, if a player already has connections with representatives of online poker "schools" on the ground (i.e. about 75% of those who play WPT events regularly know who the FullTiltPoker.net marketing guys are), the player can cut the deal himself/herself and not use an agent.

At the 2007 WSOP, I focused mainly on European players who are NOT WPT regulars.

I am willing to do business with any dot-net with the exception of Bodog.net (which has its own people on the ground who tend to target female players, as Bodog.net outbid all others for Kelly Jo McGlothlin and Maria Ho at the WSOP Main Event) and PartyPoker.net (which still considers me to be persona-non-grata after the Robert Neary-NCAA case. PartyPoker.net does NOT do single-event logo deals.)

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For the 2008 WSOP, all agent activities will be BANNED from the tournament floor according to Commissioner Jeffrey Pollack, who was NOT happy with the "aggressive" agent activities which took place at the 2007 WSOP.