Re: Disturbing e-mail from amazon.co.uk
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Thats why I wait until amazon.de has this book available so I pay no shipping costs at all. But it's still annoying, and in my opinion 2+2 should do more to satisfy their european customers.
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My take...2+2 gets them in, they ship them out. If the European suppliers only want to pay for the cheapest (slow boat) shipping method thats what they get. Balance that with the low price competition of the on-line retailers and that is all they can afford. The marketplace dictates this is what they have to do to keep prices low.
Marketing 101 (remembered this from college but copied from web)
For new products, there is a theory that you will have different groups of people. Each class has different risk tolerances.
Innovators First 5% - 10% that adopt the product (willing to pay a bit more but get the early edge)
Early Adopters Next 10% - 15%
Early Majority Next 30% (willing to wait the extra month ans save$$)
Late Majority Next 30%
Laggards Remaining 20%
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