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Although Zeturd's effort is undoubtedly aesthetically more pleasing than the original effort, does it perform the task at hand as well as the original? It's really a question of responses(is the present look effective?)vs. alienation of readers(still hard to believe a significant number of people give a rat's behind what it looks like). Lots of looks is probably good, no?
Many years ago Wisk had an ad that asked "Ring around the collar?" Everyone agreed it was a horrible ad, but it was highly effective as it got your attention. Maybe this is 2+2's version of ring around the collar. [img]/images/graemlins/grin.gif[/img]
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That's what A/B testing is for. A 2 line PHP script that chooses an integer between 0 and 1 and shows ugly green or nice ZeTurd. And you change the link to
http://www.twoplustwo.com/bonus/?a1 and
http://www.twoplustwo.com/bonus/?a2 Now in the server stats you see which one got more hits and that's your winner. Then you make another ad and test it against the current winning ad in a similar fashion.
Pretty basic usability stuff as said by others and myself.