Re: Who hired the 6th Grader?
[ QUOTE ]
It's funny how many people, who probably have no way of knowing how successful the 2+2 website is as-is, are so eager for 2+2 to spend money to 'fix' it.
[/ QUOTE ]
That's sort of true. My suspicion is that 2+2 is indeed making good money from their book sales, and to a lesser degree from ad revenue on the site. But I also suspect that's part of the problem - to the degree that making money can be considered a problem.
It seems kind of obvious that the management of 2+2 has become complacent, and isn't really interested in evolving or thinking up new ways to add revenue. Sure, they tried to give the site a face-lift and some added functionality by upgrading to the latest version of UBB-threads, but if I remember correctly, that was mostly because of expected scaling-problems with the current version of UBB-threads.
The thing is, for an outsider, who has some experience with webdesign, usability and e-commerce, it's pretty obvious that there's a lot of unreleased potential in 2+2 - the website. It may be that the user-base of 2+2 are anomalies, and that all the guidelines for usability and aestheticism don't apply to them, but I sorta doubt that..
|