Re: How did Joe Hachem do it?
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We learned at business school (from a very knowledgeable beer-guzzling professor) that Foster's is like their Colt 45 malt liquor, consumed by alcoholic Skid Row bums, and through th emagic of marketing, they sent it around the world.
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Similar to Heineken in Holland and Stella in Belgium.
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This makes me wonder if somewhere in the world people are making a big fuss about Old Milwaukee... [img]/images/graemlins/confused.gif[/img]
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Arkansas.
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