[SlightlyMad]

I severely doubt they should have preferential treatment.

Rakeback and bonuses have immediate cash value, and does it really matter when you deposit $100, and withdraw $150 whether it came from winning a NL$50 pot, rakeback or a $50 deposit bonus? You still had to "earn" the money through playing poker, no matter how it was given to you.

Party Poker points have a cash value of 1 cent/point, so it would be difficult to argue that this isn't a direct bonus.

The best analogy to AirMiles that you could draw would be the PokerStars FPPs, since they are not directly translatable into cash. However, I am claiming them at about 1.8 cents/point, since I do turn the goods that I receive into cash (through bartering them to friends).