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A 4 year deal like the one Bluff signed with the WSOP is worth $15,000,000+ (as in over the 4 year term, whoever has this deal with Harrah's will make $15mil +), and I'm positive of that.

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What makes you so positive? As currently shown the deal is a black hole for Bluff, the greatest value would in the transfer of the deal to a third party company. Of course we are still operating in a vacuum, time will tell if they actually find ways to monetize this deal.