[El Diablo]

Jake: 1. I think some experience is a good thing, if only just to learn the basics of how stuff works in the business world. 2. Don't read 'em.

T4: Tons of metrics around for valuing internet businesses. Sometimes revenue-based, sometimes traffic based, sometimes user based. Just depends on the business. Do some googling and you'll find tons of stuff on valuations of Internet companies.