[gamblore99]

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(1) Always make the other person name the first number
(2) Have a walking-away price in your mind well before you start the negotiations
(3) Focus on perceived value, not just cost when selling an item
(4) Don't sell yourself out too cheap. People -will- pay for a service they find to be the best.

I'd recommend checking out Doug Hall's 'Jump Start your Business Brain' for ideas on common business mistakes and myths.

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This first one is a good example of common advice that doesn't do much for me. I'll set what I believe to be fair price for something.

Me: I see your offering that for $x dollars. Thats a little more than I want to pay for that. Can you make it $x minus 10 bucks.
Him: Sorry. Thats what I'm selling it at.
Me: ya ok. later.

Then I go home and cry myself to sleep.