Re: Monetizing/making 2+2 better
El D's comment about a lot of young males with a lot of disposable income made me think. There are a lot of other sites which have deals with certain stores/distributors where savings go to the consumer and referral fees go to the web site. I would be willing to wager that if 2+2 set up a deal with, say, Best Buy, Nike, and some jeweller/watch store or whatever, it would work out very well for all parties involved.
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