[The DaveR]

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If hero's image is somewhat decent, DaveR, I think checking to induce a bluff is a fine play on the river. Bet/call isn't bad either, but I don't mind the check-call.

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Bet/call is better for the reasons I said. You haven't answered them. I also left unsaid the small advantage to value betting him thinly and fearlessly and forcing him to think about the fact that you are adjusting properly to him when he raises light. There are some river cards where check/call is best; this isn't one of them.