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Old 01-13-2007, 11:08 AM
bunky9590 bunky9590 is offline
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Join Date: Jun 2003
Location: mayor of pwntown
Posts: 4,140
Default Re: Congratulations! You just became the manager of a Vegas poker room!

I haven't been around for a while, but I heard about this post and had to come respond to my good friends thread.

Now, the way I understand it is this. They want to have a 30-60 game run around the clock in 6 months or less and I understand they have a solid base of small games underneath. I would also be under the assumption that the casino is not hurting for money.

Now, a bit of an outside the box thinking is if you want it to run, run it like a loss leader. The game is not going to be profitable to you to get it established but if you want to be aggressive and take market share, you're going to need to give them the farm at first.

Fist of all if you really are serious about making this thing go, and to hell with the profit from this single table. Run it rake free/time charge free. I mean completely rake free from shorthanded to full ring. Run it as a promo, put the word out, post it on a big sign in front of the poker room, get the word of mouth out that casino X is running their 30-60 limit game rake/time free.

Now, that alone is going to generate traffic if its advertized correctly.

Secondly, hire some props to start a short table, if the main table fills up, start a must move, pull the props out when the list gets started and fill the seats with customers. Keep the game going.

Third, offer a comp bonus for playing shorthanded on top of the no rake. Lets say for arguments sake that the normal comp rate for a player at a 30-60 tbale is $2.00/hour. Make the comp rate at $4.00/hour if the game is 6 handed or less at any point during that down. (Players walking could be a floor decision)

If the room is solid in say 20-40 or 15-30, market the game to them. If its running short and the 15-30 is deeper in a list give them an incentive to move up. Comp them a meal if they play the 30-60 for 2 hours or so.

I think with aggressive marketing the traffic will come and obviously the casino can afford to play a little loss leader on one limit of one game if they are looking to increase market share in the higher limit action. When the 30-60 is firmly established, (and I mean FIRMLY established) pull to no rake/time charge and put in place a rake/time charge at half of what the other casinos are getting. You can then pull some profit and keep the game running.

You can then run the same promo as originally stated in the 50-100 or 60-120 game to establish that.

Not a short term profitable solution, but it will certainly generate the traffic necessary to get that game up and running. You didn't specify that the game had to be profitable, just that the game was to be running 24/7 in 6 months. This solution will most certainly do that.
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