[ChicagoTroy]

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1: Host blogs for 2+2ers

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Pardon my ignant, but what function does this serve?

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Hits here that currently go elsewhere. Easy for users to find interesting blogs, etc.

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I understand that part. I wondering what value clicks have in and of themselves if they aren't going to an explicitly commercial (e.g., "buy this") product. Is this used to attract advertisers?