[J.A.Sucker]

Have a player's lounge area for people to kick back and relax. Give the players a place to sit around, chat, and read the paper. This should not be in the playing area, but it should be within the poker room. It keeps people in the poker room, and this is what you want. Have a plasma so they can watch sports/CNN. Stock several newspapers - like the NY Times and the LA Times.

Spread any game, anytime. Even if it's two people who want to play headsup. Don't worry about the stakes or the game. Once you get a reputation for doing WHATEVER THE PLAYERS WANT, you win. While the rotation players seem to be hurting you, it doesn't matter. You want players and games. In this case, you are getting both. Action brings more action.

Have safe deposit boxes for your high limit players.

Call players on the phone letting them know when a game is ready to get down. Cali cardrooms do this all the time for bigger games. The guys to call are people who play every day and who live close. I don't think most places in Vegas do this.

Don't employ props, but you may want to get a host. They usually get a piece of the drop, but they should be amiable guys who like to play and who will keep others playing. They usually do the hustling for the game and will call known players (both live ones and good players). The best hosts are small winners but players who like to gamble. Make sure they have a good bankroll so they don't go broke. Maybe allow the host to comp a nice bottle of wine to the table once a night. Players like these things.

Give players a break on the juice (take time in the 30 and larger games, by the way).

Have good service. Let the players order food at the tables. You may want to subsidize this or even comp it, depending on cost.

Hire comepetent dealers.

Again, let the players run the games more. Stay out of most anything. Did I mention to let the players run the games? Trust me, people will LOVE this.