Re: Monetizing/making 2+2 better
I would think that just increasing page-views and site-stickyness in the way ElD suggests would bring in more sales.
More views = More clicks on sales links and banners.
Increasing traffic even more could also allow them to raise advertising rates perhaps. Or cause a greater demand at the current rates.
Lots of possibilities.
ElD makes some good suggestions.
I would add that as they do all this stuff they would want to re-design the site to better incorporate the sales pages.
As it is now, when browsing the forums I think a lot of people don't realize there is a little 'books' link at the bottom. Also not sure how many people have zero awareness of the classifieds. Stuff like that.
Making that stuff more prominent via a banner-ad for their own products while surfing the forums could be considered.
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