[Coffee]

1)Establish a certain level at which poker players are considered in the same vein as the high-level gamblers...poker rate, platinum cards, etc. Work hard to abolish the implied notion that casinos look down on the poker players...the days when poker was relegated to the back room, if at all, are gone.

2)Provide incentives for your platinum card gamblers who normally don't play poker to go play the 30/60...say, double comp points or ratings for the blackjack, slots, and craps whales. It shouldn't be hard to determine who the big donators to the table games are...give them an incentive to play 30/60...not all will, because the action is too slow, but if enough come over, it will render the 30/60 soft enough to support consistent play.

3)Start a feature called the "Shorthanded Spew" or something like that. Have an amount of money set aside(say $1000). From the time the 30/60 starts, have a clock running. For every minute(or two, or five), take away $25 from the set aside. Once the table fills up...either the set aside gets dumped into the first full ring pot, or distributed evenly amongst the ten players. Doing this would inspire people to call their friends and hurry them to get to the game, because the quicker it fills, the more money they can get.

4)If possible, ally the room with a known pro.

5)Do any sort of tie-in possible for the WSOP. Most people know poker from it. Pitch it along the lines of this is the best place for side action after you bust out.

6)Perhaps a poker room chef or kitchen would be a good investment for all levels of the games. Having unbeatable food that you could only get in the poker room might be enough to draw some of the locals away.

7)Establish a "dealer calls it" aspect of the game. Post many variations of games on the wall, and let the person on the button decide which game it is for that hand. Pitch it as the "Your home game away from your home game."