Re: A Favorite Stock, NICK
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You should never buy anything just because you saw a convincing writeup.
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Exactly. If you are interested in NICK you should read all of it's annual reports for the last few years, the last quarterly report, and you should call mgmt with any questions. You should also research competitors by doing the same. If you live in the SE, you might even visit one of their branch offices to doublecheck everything mgmt says. If you are not prepared to do those things, don't buy an individual stock.
This is far from a no-brainer. Remember that my last public pick here was Krispy Kreme puts, most of which have now expired worthless.
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