Why don\'t more companies do this when they launch a new console?
Clearly people are willing to pay huge premiums for the first few weeks/months that a new system comes out, especially if the launch titles are good. However, most companies can't really take advantage of this because if they come out with a huge retail price tag early on, everyone will bash them for it.
But imagine if a company announced that they were coming out on Februrary 1st with their new console and that it would cost $400 for the basic model or $500 for the new model. Then maybe 3 days before Thanksgiving they come out saying that the day after Thanksgiving they are actually going to release some special early systems but that they'll cost $2500 until the normal release date of February 1st.
Some people would definitely pay for that as evidenced by the Ebay auctions, and since they're "doing us a favor" by releasing them early I don't think anyone could complain about the huge price tag.
Seems like a great business plan to me. Thoughts?
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