[fiskebent]

The Fundamental Theorem of Poker (TFTOP) is incomplete I think. It doesn't take into account that bluffs are profitable when you do them at the right interval. At least according to a later chapter in TOP.

When I make a stone cold bluff, I'm definitely making a mistake according to TFTOP since I'm putting more money in the pot while I'm behind. If my opponent played correctly according to TFTOP he'd always raise my bluffs and I'd pay for my mistake. But I'm making a mistake willingly in the hope that I can get him to make an even bigger mistake by laying down the better hand.