[playersare]

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Don't LV sports consultants set the line for all the casinos? If so, they aren't setting a rogue line, they would be setting a line to make the casinos the most money, thus having the public lose the most.

For instance, since they know alot more people are going to bet on notre dame thant he other team, do they move the line to the disadvantage of the notre dame bettor.

Is this move an attempt to make it closer to 50/50 money on each side, or is this move an attempt to put the line somewhere different than what they think the true line is in order to give the house a higher +ev shot.

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if you read the corresponding chapter in Wong's SSB book, this is definitely the strategy of certain linesmakers, though not necessarily the prevailing one.

for instance, a super-sharp operation like Pinnacle will intentionally overshade a line to attract money from virtually any source, whether it be contrarian line shoppers or high-limit scalpers. they presumably don't care if the action becomes unbalanced because they will gladly offer any reasonable price for the side that they believe is going to lose.

but at the same time, not every sportsbook operation wants to gamble, or is capable of doing so successfully. however, they are probably at the mercy of superior handicapping by their competitors. they would stand pat against Pinnacle and other's moves at their own peril.