[KingGeorgeC]

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The general public has no idea that poker is even televised, has no idea there is a WSOP, and could absolutely care less about what the poker champion does or does not do.

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Endorsement deals don't come from that fact that most people don't know him. Endorsement deals come from that fact that many people have heard of him. If he is of any value to Bodog it's to bring in business. If he ruins his name in poker circles, he hurts is marketability as the face of poker.

When is he scheduled to be on Leno and Letterman?