[CharlieDontSurf]

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right - that's why there are so few fish to be had in any other big poker-room.

Party and Stars have tons and tons of players. And, incredibly, not all of them are very good. I don't think the bad palyers are figuring such stuff out any faster than they normally would.


Regarding TV advertising.
There are no other sports-betting sites that advertise on television in the U.S. (to my knowledge).
Part of the reason for this is that the stations simply don't want to air the ads for fear of the DOJ cracking down on them.


WPEX can try to advertise on TV all they like.
I'm sure that they and other sports-betting sites would LOOOOOVE to advertise on American television.
But it just isn't likely to happen.


And I don't see the point in WPEX trying to promote a dot-net, play-money-only type site.
They can't even mention their 100% rake-back on such a play-money site (okay, they COULD say that you get all your play-money rake-back, but that would be stupid).


So I'm not sure that a TV campaign is very realistic.

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Ok scrap the TV....advertise in Stuff/Maxim/FHM/Sporting News/SI/Esquire/GQ/EntWeekly/mens Health/Mens journal etc.
Promote both the football sports betting and the poker. Add some kind of combo promotion.