[RUFFNECK]

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I'm a design nit, too. But how important is it for a poker book? Does hiring a super pro graphic design shop or designer increase the sales of a book dramatically (i.e. is it worth the cost)? I'm just curious. Covers, design, layout, etc., are cool and all, but content is king when it comes to books. Am I wrong here?

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I would agree in traditionl book market content is king.

Poker though is a hot niche market that has alot of impulse buys(I am speculating since marketing is no longer my profession). Impulse conversions are almost always done on aesthetics, name rec., price point, or product placement.

I am of the opinion the better the aesthetics the more randoms your going to grab outside your automatic buy market.

Either way it doesn't matter if they are happy, thats fine. I will buy the thing anyway, and since I spiral all my poker books I guess I can also slap on my own printing of a previous rev of the cover.