Re: With your permission...
A good interface is vital. Some of the things I like:
Auto act buttons that actually work,
Large action buttons in a logical place,
Option for a 4 colour deck.
Option for a no frills look (just a table and some names)
Fancy 3d crap might attract the fish but it is fairly common now, cartoony looks like Full Tilt are also fun.
Resizeable windows would be awesome.
On that note - fish are important. Get lots of fish with advertising, gimmicks, whatever, and protect them. Ban the chat of table coaches as soon as they start abusing the fish.
To to that of course, you will need good support. They need to speak English fluently, know about poker, and generally be like Star's support, not Party.
[BTW - I'm looking for a job [img]/images/graemlins/smile.gif[/img]]
Bonuses (to attract fish and make me happy). Also, enabling the option for autorackeback would rule. Affiliates can signup for a rakeback compensation plan, whereby their X% MGR is split between their afiliate account and each players account.
Don't make it go to everyone, that's just silly, especially if it's tiered like pokerchamps. Be warned that some of the big casino affiliates will not promote rooms that "condone" rakeback though. But screw em. If you look after your affiliates well, they will have no problem reccomending you, giving you premium spots on websites etc. This means paying promptly, hosting and updating banners on your site, not making them download creatives and update them on their own server. A good payment plan is nice too, hybrid plans (a bit of both CPA and rev share) are very nice.
Variety of games is nice, but really, I suspect 90% of people wouldn't notice if all you had was Holdem. I think offering micro limits create brand loyalty.
It's still pretty early here, but I hope that helped.
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