[Wynton]

[ QUOTE ]
It is true that if you call SB will often not bet the turn for you when you hit. Nevertheless, the field is much more likely to call your turn and river bets if you just called the flop. Reopening the betting looks like a bluff and will be called very liberally. Raising the flop and continuing after the flush hits will scare everyone very badly because one way or the other you've obviously got it.

[/ QUOTE ]

I have a different impression. I think that raising the flop and continuing after the flush card appears is less likely to scare the field than had hero just called the flop.