Milwaukee\'s Best Light Ads--subtext?
 

Now that Milwaukee's Best Light has hitched its horse to the poker boom, through its Jesus Ferguson ads and the poker game going on in one of the a-giant-can-of-beer-falls-on-the-non-manly-guy series of ads, I hope I can post about this in the poker forum without a moderator having an aneurism...

So I watched all of the can-of-beer-fall's-on-the-guy ads. Funny stuff. But what I hand't noticed before is its the same five guys in each ad (sometimes only three of them are in an add, but its always a subset of the same five guys) and in each ad its a different one of the group that get's smashed by the can for not being manly. Also in each ad at least one guy, and sometimes all of the guys except the smashee, are drinking milwaukee's best light.

For some reason that just seems to add another level of humor to the adds. Like after the second guy got smashed wouldn't they have caught on and stopped doing anything pansy like?

But really it made me wonder what the message is. Here's a group of men who are friends and hang out together regularly and all drink milwaukee's best light. And each one of them in turn gets smashed by a giant can for being unmanly...

so. um. Is the message I'm supposed to take away from this is that guys who get together and drink Milwaukee's Best Light all a bunch of pansies?

Gee sign me up for some Milwaukee's Best Light please! [img]/images/graemlins/grin.gif[/img]


--Zetack

Re: Milwaukee\'s Best Light Ads--subtext?
 

[ QUOTE ]
Here's a group of men who are friends and hang out together regularly and all drink milwaukee's best light. And each one of them in turn gets smashed by a giant can for being unmanly...

so. um. Is the message I'm supposed to take away from this is that guys who get together and drink Milwaukee's Best Light all a bunch of pansies?


[/ QUOTE ]
this is the great Milwaukee's Best paradox.

And btw, this is the worst beer ever.

Re: Milwaukee\'s Best Light Ads--subtext?
 

Alot of people confuse this beer with Old Milwaukee Light, the greatest beer in America.

Re: Milwaukee\'s Best Light Ads--subtext?
 

To be a nit Milwaukee's Best Ice is the worst beer ever.

Re: Milwaukee\'s Best Light Ads--subtext?
 

My head just exploded.

Re: Milwaukee\'s Best Light Ads--subtext?
 

Good post.

Re: Milwaukee\'s Best Light Ads--subtext?
 

This is an extremely important theory that I believe is worth exploring more deeply.


The bird-watchers amongst us may wish to chime-in with their thoughts.


I'm not exactly the manliest of men.
I hate pro-wrestling...but dig many artsy, foreign-flims.


Also - fwiw, I don't even drink beer because just half-a-can makes me really sleepy (I can drink other alcohol without getting sleepy for some reason).

And I have a cute, little cat who sits in my lap and purrs and I have been known to make really ridiculous voices when saying, "you're the cutest little kitty. yes you are. yes you are."



To date, I have yet to have a gigantic beer-can fall on top of me (nor have I had any near-misses where I needed to successfully dodge any gigantic beer cans falling from the sky)

Re: Milwaukee\'s Best Light Ads--subtext?
 

[ QUOTE ]
This is an extremely important theory that I believe is worth exploring more deeply.


The bird-watchers amongst us may wish to chime-in with their thoughts.


I'm not exactly the manliest of men.
I hate pro-wrestling...but dig many artsy, foreign-flims.


Also - fwiw, I don't even drink beer because just half-a-can makes me really sleepy (I can drink other alcohol without getting sleepy for some reason).

And I have a cute, little cat who sits in my lap and purrs and I have been known to make really ridiculous voices when saying, "you're the cutest little kitty. yes you are. yes you are."



To date, I have yet to have a gigantic beer-can fall on top of me (nor have I had any near-misses where I needed to successfully dodge any gigantic beer cans falling from the sky)

[/ QUOTE ]

I have to ask. In all of your ramblings here, did you even make a point? Seriously, did you even say ANYTHING?

Re: Milwaukee\'s Best Light Ads--subtext?
 

no.

Re: Milwaukee\'s Best Light Ads--subtext?
 

Wow. This thread... awesome. I have a cute little dog and I think about that everytime the dog one comes one. Probably one of the best posts by MBob ever, especially the bird part.

Re: Milwaukee\'s Best Light Ads--subtext?
 

if you think this beer is the worst beer ever, you must have never had a bud light.

Re: Milwaukee\'s Best Light Ads--subtext?
 

Zetack, why are you cluttering the board with this crap? Your post is just a cover for Milwaukee's Best Light's true intentions.

These ads are a BLATANT attempt by the Pat Robertson crowd to get their agenda on television of a vengeful God who acts upon sinners in their day to day lives. The fact each of them is hit by a beer can indicates that we are ALL sinners, and thar we all have feminine tendencies and are going to hell for it.

Robertson secretly had bought a controlling majority of MBL stock, and is secretly trying to indocrinate the American people into the mindset that if they do not drink MBL, they will be struck down by God for their sins, since you never see a person holding MBL in those ads be hit by a beer can.

Re: Milwaukee\'s Best Light Ads--subtext?
 

[ QUOTE ]
But what I hand't noticed before is its the same five guys in each ad (sometimes only three of them are in an add, but its always a subset of the same five guys)......
.....


Is the message I'm supposed to take away from this is that guys who get together and drink Milwaukee's Best Light all a bunch of pansies?



--Zetack

[/ QUOTE ]

We often find male threatening archetypes in advertising.
We often find the buddy as a theme; families and children with males are not as common.
Advertising narrows the definition of what it means to be a man, at least that’s what the professionals say.


I think these ads are trying to break from that track.

At some level most of us related to individuals in ads that we perceive as possessing similar qualities to ourselves, be in physical or otherwise…


Rotating the squashed guy, while continuing to use the same cast in the ad has the effect of pulling us into the situation where we see our archetype as the clown in one ad, the cool guy in another and softens out the whole effect.

I think its pretty damn sharp at least from a Jung point of view…

But hell that’s what I was saying the last time a beer can dropped on my head…

Re: Milwaukee\'s Best Light Ads--subtext?
 

can i just call you 'London System' for short?

Re: Milwaukee\'s Best Light Ads--subtext?
 

[ QUOTE ]
This is an extremely important theory that I believe is worth exploring more deeply.


The bird-watchers amongst us may wish to chime-in with their thoughts.


I'm not exactly the manliest of men.
I hate pro-wrestling...but dig many artsy, foreign-flims.


Also - fwiw, I don't even drink beer because just half-a-can makes me really sleepy (I can drink other alcohol without getting sleepy for some reason).

And I have a cute, little cat who sits in my lap and purrs and I have been known to make really ridiculous voices when saying, "you're the cutest little kitty. yes you are. yes you are."



To date, I have yet to have a gigantic beer-can fall on top of me (nor have I had any near-misses where I needed to successfully dodge any gigantic beer cans falling from the sky)

[/ QUOTE ]

Ok, Bob, clearly it must be the fact that all five of these guys are secret pansies that attracts the Giant Beer Can of Doom (what Zeus ran out of thunderbolts?). The schooling effect brings the attention of the Can Hurler, who then waits for one of the group to step our of line then...Bam! Frothy Beer!

On a side note. That's a hell of a lot beer. I wonder if I could get a group of the right type of guys together and wait for lightening...um...Can-age to strike. I'd be set for months...

On another side note, does anybody know if its the same group of guys in the Chris Ferguson MBL ads?

--Zetack

Re: Milwaukee\'s Best Light Ads--subtext?
 

Hell.. you can change my nick to London System if you have the admin power thingy...