Telling jokes, talking smack, being goofy (note RainKhan) = +EV. If he had thought more along the lines of the value in generating a good TV personality for himself, that would have paid off in the long run. I mean hell, RainKhan wasnt even f*cking funny, he just acted like a retard. And walah, a Pokerstars endorsement deal. He literally didnt tell any jokes or say anything funny whatsoever, and just acted silly.