Flop play: paired board and OOP

[HotdogPoker]

How are you guys playing in the following situation? The flop is a paired board and no draws out (for example, K77r). You have Kx out of position, let's just say out of the blinds. I have been leading out but have been getting called in at least one spot, and I'm pretty much lost on the turn. Should I just give up on the hand at this point or is there another line I could take?

[Gravy]

Too general. Depends on board texture, number of opponents, reads on your opponents, what card the paired card is, and your kicker. Post specific hands.

[orange]

It depends on the # of opponents. Generally, I'm c/c-ing though.